About Our Creator

Our author & brand creator Kiara McClendon is a graduate of Rutgers University with her Bachelor’s in Communication and Africana Studies and Master’s in Health Communication. She received her second Master’s of Education from Virginia Commonwealth University shortly after. A New Jersey native, McClendon is the CEO/Founder of AForEffort, LLC, a business committed to financial literacy and entrepreneurship education with an emphasis on empowering communities of color. McClendon is passionate about empowering and uplifting people of all backgrounds to believe they can achieve their goals through the great financial decision making and education.

Athlete Development & Financial Literacy: In 2021, McClendon will be officially launching her athlete development programming under AForEffort, LLC for student and professional athletes, helping to increase their financial literacy and empowering them on and off the field. By day, McClendon works as a Learning Specialist & Student-Athlete Development professional; she mentors Division I at-risk student-athletes in academic preparedness success, personal development, leadership development, and transitions through graduation. McClendon has worked at the Division I level at Florida State, Rutgers, Ohio State, & Virginia Commonwealth University throughout her athletic career.


Athlete Advocacy & Diversity, Equity & Inclusion: McClendon is a cofounder of B.L.A.A.A.C, the Black Leadership Association for Athletes, Athletic Administrators, and Coaches, launched in 2020. Alongside seven co-founders, their organization is committed to increasing diversity, equity, and inclusion in and through sport.


Forbes: McClendon is a contributing writer for Forbes for their For(bes) the Culture segment covering content on sports, entertainment, culture, and financial literacy. 

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