About Our Creator

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Our author & brand creator Kiara McClendon is a graduate of Rutgers University with her Bachelor’s in Communication and Africana Studies and Master’s in Health Communication. She received her second Master’s of Education from Virginia Commonwealth University shortly after. A New Jersey native, McClendon is the CEO/Founder of AForEffort, LLC, a business committed to financial literacy and entrepreneurship education with an emphasis on empowering communities of color. McClendon is passionate about empowering and uplifting people of all backgrounds to believe they can achieve their goals through great financial decision-making and education.

Athlete Development & Financial Literacy: McClendon launched her athlete development programming Exceptional Athlete under AForEffort, LLC for student and professional athletes, helping to increase their financial literacy and empowering them on and off the field. By day, McClendon works as a Collegiate Athletic Administrator & Student-Athlete Development professional; she mentors Division I astudent-athletes to support their academic skill development, track their academic eligibility, and ensure they are growing & flourishing holistically from freshman year to graduation. McClendon has worked at the Division I level at Florida State, Rutgers, Ohio State, Virginia Commonwealth University & Georgia Southern University throughout her athletic career.


Athlete Advocacy & Diversity, Equity & Inclusion: McClendon is a cofounder of the Black Leadership Association for Athletes, Athletic Administrators, and Coaches, launched in 2020. Alongside seven co-founders, their organization introduced virtual programming and a podcast that tackles real conversations about diversity in sports. 

Forbes: McClendon's writing credits extend beyond our adventures. She was a contributing writer for Forbes covering content on sports, entertainment, culture, and financial literacy. 

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